Sales Fundamentals
Overview
This training manual covers essential topics in sales, providing you with the knowledge and skills needed to succeed in sales. From understanding sales terminology to managing data and following up with clients, this course is designed to enhance your sales capabilities and ensure you achieve your sales targets.
Course Objectives
This course will provide you with a comprehensive understanding of sales fundamentals.
Content
Understanding the Talk
- Types of Sales
- Common Sales Approaches
- Glossary of Common Terms
Getting Prepared to Make the Call
- Identifying Your Contact Person
- Performing a Needs Analysis
- Creating Potential Solutions
Creative Openings
- A Basic Opening for Warm Calls
- Warming up Cold Calls
- Using the Referral Opening
Making Your Pitch
- Features and Benefits
- Outlining Your Unique Selling Position
- The Burning Question That Every Customer Wants Answered
Handling Objections
- Common Types of Objections
- Basic Strategies
- Advanced Strategies
Sealing the Deal
- Understanding When It’s Time to Close
- Powerful Closing Techniques
- Things to Remember
Following Up
- Thank You Notes
- Resolving Customer Service Issues
- Staying in Touch
Setting Goals
- The Importance of Sales Goals
- Setting SMART Goals
Managing Your Data
- Choosing a System That Works for You
- Using Computerised Systems
- Using Manual Systems
Using a Prospect Board
- The Layout of a Prospect Board
- How to Use Your Prospect Board
- A Day in the Life of Your Board
You will learn how to
- Understand the language of sales
- Prepare effectively for sales opportunities
- Make impactful sales pitches
- Handle objections with confidence
- Close sales successfully
- Follow up on sales effectively
- Set and achieve sales goals
- Manage sales data efficiently
- Utilise a prospect board for better sales tracking
Audience
This course is designed for individuals who are new to sales and want to develop a solid foundation in sales techniques and strategies.
Classroom and Virtual training options
Duration
1 Day
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