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Build a website, get traffic, transact and analyse visitor behaviour

In this 5 Day course, you'll discover how to easily build a beautiful, fully transactional, WordPress website from scratch, how to get traffic to your site and understand your customers


Suitable for All Levels

5 Day Course

Certification Awarded


Study materials 

Learning options for this course

Classroom Training


This course can be taken at our Training Centre in Dublin 2. Socially distanced learning. Full interaction with expert trainers.

Live Virtual Classroom

Virtual Classroom

Daytime or evenings using iLiveLearning. Full interaction with the trainer, just like in the classroom. Software provided.

Skills You will have at the end of the Course

Day 1 – Getting your WordPress site Up and Running
Day 2 – How to use DIVI to build your site
Day 3 – Setting up shop
Day 4 – Getting visitors
Day 5 – Tracking Site KPIs

Course overview

This first 3 days of this course will teach you the fundamentals of WordPress, one of the most popular web platforms used on millions of web sites and seen by tens of millions of people every day. This hands on three day course will teach you everything you need to know to get up and running with this powerful application. Build amazingly designed pages and create your very own ecommerce shopping cart so you can start trading online to the world.

The next 2 days are all about getting traffic (customers) to your site, and understanding what they do when they get there.


Course participants must have strong computer, file management, keyboard and mouse skills. No prior knowledge of WordPress is required.


At the end of the course, you’ll be Certified by the Irish Academy of Computer Training


Who would benefit

New Business owners looking to get online quickly and easily, digital marketers, project managers, web and intranet custodians who need to work and manage inside of the WordPress application. Anybody looking to upskill to a career into the following creative and technical areas, web design, web programming and development which requires ecommerce.

Why take the Course

If you want a website – this course is for you.

To become proficient in WordPress, understand the basics of how the application works. To take the skills you have learned and be able to apply them practically to build your own WordPress website from scratch, design pages and administer your content, be able to sell online and analyse your customers behavior so you tailor make your sales strategies.

Course curriculum

Day 1 – Getting your site Up and Running
Day 1 – Getting your site Up and Running

On Day 1 you will cover the following topics;

  • About WordPress
  • Getting your domain and hosting
  • Installing WordPress on to your web server
  • The WordPress Admin Dashboard
  • WordPress fundamentals
  • Themes
  • Pages
  • Plugins
  • Navigation
  • Maintenance
  • Back up for updates
  • Backing up for updates
  • Overview of online content
Day 2 – How to use DIVI to build your site
Day 2 – How to use DIVI to build your site

On Day 2 you will cover the following topics;

  • The DIVI Theme options and styling
  • Customising Divi modules
  • Divi Page Builder
  • Using Page Templates
  • Building site structure – Navigation Menu, Home Page, Footer
  • Building your Key pages
Day 3 – Setting up shop
Day 3 – Setting up shop

On Day 3 you will cover the following topics;

  • Building your Shop page
  • Adding Products
  • Downloading Woocommerce to accept payments
  • Setting up Stripe and PayPal
  • Integrating with Google Analytics
  • Integrating Mailchimp to build a customer base
Day 4 – Getting visitors
Day 4 – Getting visitors

On this 1 day module you will cover the following topics;

  • How to create a Facebook page for your Business and a social media plan
  • How to build a Facebook campaign
  • SEO
  • Using Google AdWords
Day 5 – Tracking Site KPIs
Day 5 – Tracking Site KPIs

On this 1 day module you will cover the following topics;

  • Setting goals within Google Analytics
  • Using the GA Dashboard
  • SEO
  • Using Google AdWords

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