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Overview
This Adobe Express course provides a comprehensive introduction to creating visually engaging content with ease. Participants will learn to design social media posts, flyers, videos, and web pages using Adobe Express’s user-friendly tools and templates. The course covers essential design principles like typography, colour, and branding, while offering hands-on practice in customising templates and creating content from scratch.
By the end of the course, participants will be able to produce professional-quality visuals efficiently, manage branding elements across different projects, and explore advanced features like video editing and web page creation, making it ideal for beginners and those looking to enhance their content creation skills.
Course Objectives
The Adobe Express course objectives are to help participants confidently create professional-quality visual content. By the end of the course, learners will navigate the platform’s tools, design social media posts, flyers, and web pages, and apply key design principles like typography and color theory. They will also be able to customise templates, incorporate branding, and use Adobe’s library of images and icons.
Additionally, the course aims to teach advanced skills such as video editing, content resizing, and creating one-page websites. Participants will optimise workflows with reusable design elements, brand kits, and AI-powered tools, enabling them to efficiently produce cohesive, branded content for various platforms.
Content
- Intro to Adobe Express and its capabilities
- Setting up an Adobe Express account
- User interface and workspace navigation
- Choosing and customising templates
- Adding/formatting text (fonts, colours, effects)
- Uploading and editing images
- Sourcing fee-to-use images
- Applying filters and effects to images
- Understanding layers and arranging design elements
- Creating and editing shapes and icons
- Basic design principles (typography, alignment, and spacing)
- Setting up a brand kit (logos, fonts, colours)
- AI Effecting and Enhancements
- Background Removal Tool
- Auto-Generated Colour Palettes
- Text to Image AI Generation
- Schedule Media
- Consistency of Brand Design
- Understanding Brand Guidelines
- Creating PNG files
- Maintaining visual consistency across multiple projects
- Sharing Final Designs
- Print Design and Output
- Designing social media posts for different platforms
- Basic Video Editing (trimming, adding music, and transitions)
- Building a simple one-page web portfolio or landing page
- Exporting projects file formats (JPEG, PNG, PDF, MP4)
- Creating Marketing Materials
- AI Powered Tools and Workflows
You will learn how to
- Navigate Adobe Express’s interface and tools
- Choose and customise design templates for various projects
- Create and format text, images, and icons
- Apply design principles like typography, colour theory, and composition
- Remove image backgrounds with AI-powered tools
- Design social media posts for multiple platforms
- Edit and enhance images with filters and effects
- Design promotional flyers, posters, and banners
- Set up and manage a brand kit for consistent branding
Audience
The Adobe Express course is perfect for small business owners, marketers, and social media managers who want to enhance their visual content creation skills. In today’s digital landscape, producing eye-catching graphics and videos is essential for standing out. This course empowers participants to create professional-quality materials without extensive design experience, helping them effectively communicate their brand messages.
Educators, students, and hobbyists will also benefit from this course. Educators can create engaging presentations, while students can enhance their projects and portfolios. Hobbyists can explore their creativity using Adobe Express’s user-friendly interface. Overall, anyone looking to improve their design skills and create appealing content will gain valuable insights from this course.
Duration
2 Days
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